The specialist perspective: Birds-eye view laying out the industry, potential competitors and common user challenges for you to further explore in user interviews or field observation.
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Exploratory – Explanatory Phase
30min-1hr per interview (plus time for preparation), at least 3 interviews per question
Level of UX Expertise
Low to medium
Interview guideline or script, note taking and/or recording tools, data analysis tools
Interviewer, interviewer and notetaker
Nice to have
This method can be applied to all types of innovations.
You use expert interviews when you work on complex problems and need context knowledge. The interview should take place as early as possible in your research phase (discovery phase/ exploratory research) or to summarize and confirm research results.
Why it’s useful
Important tool to gather context knowledge and an overview on questions to deepen in user interviews
Quick and easy way to gather user data
Beware of biases in your data: human memory and issues of class, gender or other social structures are determining the accuracy and scope of the information you can collect
Is this for you?
Get step-by-step guidance, expert tips and best practice examples for planning and conducting insightful Expert Interviews.
Didn’t find what you were looking for?
These are other evaluative methods that might be useful for your research.
Digital Ecosystem Analysis
Method aim: Data collection
Data type: behavioral